Last week we tried to answer what the term content marketing actually means. Hopefully now you have a slightly better understanding, and how it can impact on your business, and more importantly, your relationships with your customers (and prospects).
When it comes to creating good content you have to look at three main factors, and this week we wanted to look at these in a bit more detail.
Your content has to be valuable to the people who are reading it. Ultimately you have no control over who stumbles across your blogs or articles, so what this means is the people you are specifically targeting.
No matter what your business sells you need to have a good idea of who you are trying to sell to. It is these people that need to find value in what you are offering in the way of content. For everything you choose to share, you need to ask yourself what they (the audience) are going to get out of it. What makes it worthwhile?
Your audience should finish reading your blog, or watching your video feeling as though they have learnt something, or have been entertained in some way. Your content needs to resonate with their lives and values.
This follows on from value. Not only must your content be valuable, but it has to be relevant to them and what you’re able to offer.
The best way to do this is to become their trusted expert; demonstrate that you know everything there is to know about your industry, so they can turn to you with any questions they might have.
Show them that you understand them, and they will turn to you the second they need something.
There is no benefit to posting three times a year, or just when you remember you’ve not done anything for a while. No matter how good your content is, if it’s not consistent no one is going to remember it. Which means no one is going to remember you.
Posting regularly over a period of time will ensure you are instantly recognisable, and therefore in the forefront of people’s minds when it comes to looking for a solution to their problem.
If your problem is coming up with content, or writing posts that are entertaining, factual and engaging then we have the solution. Give us a call on 0161 883 2024 or email firstname.lastname@example.org and ask for Lu.