The problem with Fakebook and filters

Many of you who know me personally know that once a month I mentor a 13 year old girl called El.  It’s part of the Girls Out Loud Big Sister Programme which targets the girls who sit in the middle of the cohort who simply cruise along. These girls are in danger of becoming invisible purely because they are neither seriously disruptive, nor super academically gifted. They struggle to find their place and often get lost in the noise, either hiding in the corner or looking for validation in all the wrong places.

In the short time I’ve being involved in this wonderful cause I’ve been struck by the impact social media has on these young girls. The insane amounts of pressure they face day in, day out via their online interactions has blown my mind (and I consider myself not to be terribly naïve in this particular area).

Young people (let’s not pretend it’s all about the girls) are exposed to so many things which increase their anxiety around appearance and cause them to focus on their body image.  Society’s obsession with celebrity culture creates an unhealthy image of what we should all aspire to, with many of us forgetting just how much airbrushing goes in to the perfect image.

However, that is nothing new and sadly, isn’t going away any time soon.  What does seem to be on the increase though is the proliferation of social media channels focussing on nothing but image.  The likes of Snapchat and Instagram promote unrealistic messages of how people, especially young girls, “should” look.  If you don’t conform to the “correct” standards you can easily become ostracised.

It’s easy to sit here in the cold light of day and query why anyone would care how many “likes” their latest photo has received, but when social interactions are based on negative or positive comments and ratings, friendships become nothing more than competitions. It is an unhealthy way to live – but to remove yourself from the situation ensures you become an outsider and are excluded in the real world as well.

The problem is in a world where social media dominates, we have fallen in to the trap of sharing almost everything.  Let’s face it, a night out didn’t happen unless there are countless photos all over your chosen platform.  There’s little point in arguing such a good night would captivate your attention so much you’d be able to avoid the lure of the selfie in the first place.

The problem is filters existed long before Instagram came along. When you are in control of what you share it makes sense that you only share the best. It’s human nature and there’s nothing wrong with that. Or is there?

When you post photos of you working in your perfectly manicured garden along with a status describing your perfect life and how you have it all #LuckyGirl #LivingTheDream #Freedom – doesn’t it make it a little harder to yell for help when it goes a little wrong?

Does the inherent undertone of “I have it all, come be like me” not set you apart and put you on a precarious pedestal?  I worry so much that as a society we are all playing the Fakebook game a little too well, and I fear what impact this is having on our mental health.

If, we the sage adults are able to fall in to this trap of pretend perfection, what hope is there for our young teens?

 

 

 

Your message is not important to us

Despite the impression I like to give, I am only human, and that means even I the-ever-writing-Lu can find it hard at times to come up with content.  Thankfully this week I’ve been given a bit of a hand by some really bad customer service experiences on social media.

One of the most popular services we provide at Time Saving Heroes is social media management.  Whilst we offer a whole host of services in this area, for the most part people just want regular content posting out via their networks.  However, I always try to remind people that it’s not about what they sell or do, but how they engage and build relationships with their audience/customers.

Some people get that, some just don’t.

Never is this more pronounced than when you look at how people manage their business pages Facebook Messenger.  On countless occasions I have stumbled across a page, found the content interesting, liked it, commented and proceeded to follow.  In time I have found myself actually needing to find out something – so I hit the trusty “Send Message” button and wait.

Sometimes I have to wait a few hours – which even the most impatient of individuals can probably live with.

Most times, I have to wait a week, or longer.

In some instances no reply comes at all.

For those of you who have Facebook business pages can I just ask – why are you taking the time to set up a page, fill it with content and to add all your contact details only to ignore your potential customers when they bother to reach out to you?

What the Hell is the point?!

Not only are you potentially missing out on a sale in the here and now, but actually you are leaving a really bad taste in someone’s mouth.  Having managed numerous business pages over the last few years I totally get how annoying “the public” can be.  The seemingly endless barrage of questions that are time consuming to respond to – and they don’t end up buying anyway.  Yes, I get it, but sorry buttercup, that’s what you’re there for.  It’s called customer service.

It’s like having a phone, and never bothering to answer the bloody thing!

If you really don’t want people to get in touch with you via direct messaging, don’t offer it as a method of communication.  And if you are going to offer it, make sure you manage it properly.

If you don’t have the time, then you need Time Saving Heroes.

Why you shouldn’t hashtag all the things

As you would expect a large part of my professional life is spent online. I’m either writing or reading blogs, or interacting with a wide variety of people via social media. (occasionally I also do “proper” work, but I avoid it as much as possible). As a result I see a lot of the good, the bad and the ugly when it comes to content and digital marketing.

One of my personal pet peeves, the sort of thing that makes me disappear in to a corner and bang my head against a wall is over enthusiasm when it comes to hashtags.  No doubt you’ve seen the sort of posts I’m referring to.

#Your #statusupdates #look #so #cool #with #your #hashtags #saidnoonever

Today one particular post has sent me over the edge (it contained 18 different combinations of essentially the same tag) and it’s time to call a Hashtag Intervention.

What is the purpose of a hashtag?

Once upon a forever ago the hashtag (#) was simply referred to as the pound sign.

For musical types, you may even have referred to it as the sharp sign.

Personally, it’s always been the noughts-and-crosses board, but I accept I may be in a club of one there.

Regardless of what the sign means to you, when it comes to social media the humble # has been elevated to supernova stardom. Now it is used to draw attention, organise and promote content.

Twitter started using hashtags to make it easier for users to find, follow and contribute to specific conversations. If you wanted to find out what the latest news was in Manchester, you would simply search #Manchester and you’d have access to everyone who had used that tag.

#Simples.

How to use them

Whilst many people will know what they are, and even what they’re meant to do, few seem to really understand how to use them.

Here then are my top tips to ensure you’re making the right impact:

  1. Be specific – whilst there are some rules when it comes to using a hashtag, the reality is you can pick anything. With an endless array of options it serves to be focussed. If you are selling products for newborns, don’t imply rely on #parents, instead try to attract #NewMums or #newborn #baby to really hit your target audience.
  2. Consider the platform – although you can now use hashtags on Twitter, Facebook, and Instagram etc it is important to bear in mind the platform you are using. For example, Instagram tags will tend to focus on the content of a picture whilst on Twitter tags are used to engage in particular conversations.
  3. Don’t go too long – hashtags need to be memorable, and more importantly, readable. Hashtags count as characters, and if they’re too long to type, people simply won’t bother. Equally, too many words strung together and it becomes impossible to read clearly. #ItsNotACaseOfGoBigOrGoHome
  4. Maintain a balance – posts with more hashtags then general words are meaningless. It’s true that the more hashtags you use, the more users you are likely to reach as you tap in to more searches and conversations. However, your content becomes impossible to read as it doesn’t actually contain anything worth reading. My advice is don’t exceed more than five tags per post. And ideally, keep it lower than that.

As always, if you need any advice, tips or help when it comes to curating content or posting on social media, the team at Time Saving Heroes are on hand to help out. Give us a call on our hero hotline: 0161 883 2024, email hello@timesavingheroes.co.uk or get in touch via Twitter or Facebook.